TVS Live
TVS Live, formerly known as TV Sarawak, is a Malaysian linear digital television channel dedicated to broadcasting regional news, culture, and entertainment from Sarawak. Established to represent the voice of East Malaysia more accurately, TVS has emerged as a significant player in the Malaysian broadcasting landscape. Its mission is clear: to highlight Sarawak’s unique identity, cultural diversity, and regional development through locally driven content.
Within Malaysia’s broader Live TV ecosystem, TVS complements national broadcasters such as TV3 Live, while offering a distinct regional perspective focused on East Malaysia. This balance between national and regional coverage strengthens media diversity and public access to localized information.
This review explores the history, programming focus, digital accessibility, strategic partnerships, and future direction of TVS Live, positioning it as a vital regional broadcaster in Malaysia.
History of TVS: From Concept to Broadcast
The Vision Behind TVS
The idea of establishing a dedicated Sarawak-based television network was first discussed in 2017 under the leadership of Sarawak’s Chief Minister, Abang Johari Tun Openg. The initiative was driven by concerns that mainstream, Kuala Lumpur-based broadcasters did not sufficiently represent Sarawak’s local issues, development priorities, and cultural narratives.
Sarawak’s state government recognized the importance of having a regional broadcaster that would focus specifically on the state’s affairs, ensuring that Sarawakian perspectives were not overshadowed by national-centric coverage often seen on major news platforms.
Early Government Plans and Setbacks
Before TVS came into existence, Radio Televisyen Malaysia (RTM) had once planned to introduce a Sarawak-focused television station as part of Malaysia’s television digitalization efforts. This initiative operated between 1975 and 1984 under Televisyen Malaysia Rangkaian Ketiga.
Later, attention shifted to other national initiatives such as TV OKEY, leaving Sarawak without its own dedicated broadcaster until TVS was revived under a new framework.
TVS Live: Content Strategy and Programming Focus
Regional News Coverage
At its core, TVS Live functions as a regional news hub for Sarawak. The channel provides timely updates on:
- State governance and political developments
- Infrastructure and economic projects
- Community issues and public initiatives
This localized focus differentiates TVS from national news outlets such as Malaysia News channels, making it a trusted information source for Sarawakians.
Cultural Representation and Identity
Sarawak is one of Malaysia’s most culturally diverse states, home to numerous indigenous communities, languages, and traditions. TVS places strong emphasis on cultural programming, showcasing indigenous customs, local languages, and traditional arts.
Through this approach, TVS plays a key role in preserving Sarawak’s cultural heritage while educating viewers nationwide about East Malaysia’s unique identity.
Entertainment for Local Audiences
Beyond news and culture, TVS delivers entertainment programs tailored to regional tastes, including talk shows, lifestyle content, and family-friendly productions. This mirrors the regional broadcasting approach used by channels like Selangor TV, which also emphasizes local identity.
Strategic Partnerships and Creative Industry Growth
Collaboration with FINAS
TVS’ partnership with the National Film Development Corporation Malaysia (FINAS) supports Sarawak-based filmmakers and strengthens the regional creative economy by providing a broadcast platform for local storytelling.
TVS Live in the Digital Era
Online and Digital Accessibility
TVS Live is accessible via digital terrestrial television and online streaming platforms, allowing audiences to follow Sarawak-focused content across multiple devices. This digital approach aligns TVS with modern viewing habits and expands its reach beyond state borders.
For viewers interested in combining regional content with mainstream entertainment and sports coverage, national channels such as TV3 Live remain a popular complement.
Conclusion: A Strong Regional Voice for Sarawak
TVS Live (TV Sarawak) has firmly established itself as a cornerstone of regional broadcasting in Malaysia. Through its emphasis on local news, cultural preservation, and creative collaboration, TVS provides Sarawak with a powerful media platform that reflects its identity and priorities.
As part of Malaysia’s evolving Live TV landscape—alongside channels like Sports TV Malaysia and TV3 Live— TVS continues to strengthen regional representation while contributing to national media diversity.